New York City Metro App
Project Type / UI, UX, Mobile App
Role / UX/UI Designer
Year / 2019
Tags / Mobile App, Ticket Booking, AR Navigation
Overview
Revolutionizing NYC metro access! Say goodbye to physical cards—our user-centric solution makes daily commutes seamless. It's all about a frictionless and convenient metro experience for both locals and visitors alike.
Why do we need this app?
• The NYC metro card system has remained unchanged for decades.
• The cost of the metro card machine infrastructure.
• The lost time of waiting in line to buy a metro card.
• Touching a dirty machine to buy a metro card.
• The potential of losing the metro card.
• The ease of gaming the system by swiping your card for others has cost the city millions of dollars.
This app offers exclusive features...
• Mobile phone NFC to tap on sensors installed at all turnstiles at the entrance to enter subway stations in the city.
• Various payment methods to buy a metro card.
• The NYC subway is so huge one can easily get lost, to users can now navigate easily using the AR subway maps in one place. Including all seasonal maps (day, night, and winter).
Aim to provide a facility to reduce cost, increase efficiency and ease to use for different types of users to purchase metro tickets, navigate massive NYC subway and enter subway stations hassle-free without a metro card or the efforts to buy one.
Business Type
For Users –
Ease of payment, navigation, and convenient way to enter the subway stations without wasting valuable time in queues in buying metro tickets.
For Business :
Paid membership, one scan allows one person, and no double swipes are possible, this saves a lot of money for the city.
Information Architecture
Aim to provide a facility to reduce cost, increase efficiency and ease to use for different types of users to purchase metro tickets, navigate massive NYC subway and enter subway stations hassle-free without a metro card or the efforts to buy one.
